May 11, 2022
We’re just going to say it…vanity numbers are bullshit. Your follower count and number of likes don’t matter if your social media content isn’t converting. You can’t take little hearts to the bank, you guys. In today’s episode, we’re digging into the social media metrics that do matter and which ones are...
May 12, 2021
Can we all just admit that the "influencer" world is a mess? And yet, they are somehow still a necessary tool for your marketing strategy. In today's episode, we talk about the good, the bad and the ugly of working with influencers, how to find one that aligns with your brand, and how to create a...
Apr 14, 2021
Do you really need to be on every. single. social. media. platform out there in order to maximize the benefits? The short answer? NO. We’re breaking down the different platforms, their pros and cons, and what you need to be looking for in each one before dividing up your resources.
Feb 10, 2021
In this week's episode, Sam and Tayler tackle Later Media's recent article breaking down how to "hack" the Instagram algorithm in 2021 based on advice directly from the source.
Oct 7, 2020
As business owners and creatives we spend so much time creating content for our brands. Rather than spending 10,000 hours trying to create new pieces of content, we’re sharing our tips for maximizing your content and getting the most bang for your buck.